This is not a portfolio.
It’s a manifesto.
If you are here expecting a list of works, you got it wrong.
To me being UX designer is not just a job. It’s a mission.
I don’t know how to draw, I know little about code.
And I honestly don’t care about websites or apps.
What I do care about is making people’s lives better.
Here’s why.
It’s all about ticket machines.
Yes, it’s because of them.
During 10 years spent commuting by train between Incisa Valdarno and Firenze I lost around 460 trains.
And you know why?
Because ticket machines suck*.
They smell when you are in a hurry, so they show you an interface more difficult to use.
Are you kidding me?
No, I’m dead serious serious.
Ticket machines are the reason why I started thinking becoming a UX designer, when I was 15.
Actually, I thought that UX was just drawing.
Time and people taught me that UX is not about drawing. It’s about thinking.
First things first.
Not everything is about interface. Actually, less than half of my work is about it.
I have done several researches with users for different clients – e.g. evaluation tests, stakeholder interviews, or user interviews -.
However, I’m not allowed to showing them on a website.
Why don’t we just meet and talk about it?
I might have been a super serial-killer.
Check out my story.
Let’s grab a coffee. Or tea. Or whiskey.
I am always open to opportunities, criticism, ideas, or kind “hello”s. If you want a coffee, I am always here.